I spent 16 years inside JPMorgan. I saw the culture Jamie Dimon built, and I met him a few times. One of those moments that stuck with me wasn’t a strategy session or a speech.
It was Jamie walking the floor in dad jeans and New Balance sneakers. No flash. No performance. Just a leader who was direct, visionary, no-BS, accountable, and, above all, an encourager.
That’s leadership.
And if you read his latest 2025 Shareholder Letter, you see why JPMorgan Chase is still at the top: he keeps hammering on the basics that most leaders ignore. Complacency, arrogance, bureaucracy, and BS kill companies. He says it outright. He pushes leaders to weed out bureaucracy every day, to run leaner, to listen harder, and to stay humble.
He told his executives, “It’s your job to coach. Don’t outsource it.”
That’s the truth most organizations miss. Titles don’t build culture. Coaching does. Not “rah rah” pep talks but the kind of coaching that holds people accountable, builds trust, and inspires vision.
JPMorgan Chase will need its next CEO to be that kind of leader.
And Dimon’s not just saying it in his letter. In his recent Fortune interview, he went further. He said the next CEO cannot simply be the “smartest in the room.” Instead, they need to be the pied piper. Someone who can rally people forward, motivate through presence, and build a culture of trust from the inside out.
That’s how JPMorgan stays not just relevant, but dominant, not just for the next five years, but for the next century.
How We Do This at The Amplified Life Co.
This is exactly the kind of leadership shift we help organizations make every day. We take the principles Jamie Dimon is pointing to, coach, motivator, visionary, and make them practical, embodied, and real for leaders and teams.
Here’s what we specifically do:
- Vision Communication Training → Teach leaders to speak with clarity, conviction, and charisma so their vision lands with employees, boards, and stakeholders.
- Thought Leadership Labs → Facilitate experiential sessions where leaders practice being bold, uncomfortable, and creative, not just logical.
- Above-the-Line Coaching → Show executives how to coach their own teams with presence and purpose instead of outsourcing it.
- Culture Activation Workshops → Transform company values from words on a wall into behaviors people live and breathe every day.
How We’ve Helped Before
We’ve seen firsthand how these shifts change organizations:
- Helped a regional financial institution transform its board presentations from dry data dumps into visionary storytelling that earned trust and unity.
- Worked with a city government leadership team to move from reactive, siloed communication to collaborative, community-centered leadership.
- Partnered with a mission-driven nonprofit to teach executives how to embody their values on stage, leading to record fundraising and renewed staff engagement.
Who We Help Most
We specialize in leaders and organizations who are ready to be bold and elevate beyond “business as usual”:
- Regional financial institutions that want to stay relevant, attract talent, and inspire their members.
- City and state governments need leaders to speak with clarity and vision in high-pressure environments.
- Mission-driven organizations that want to embody their values so clearly that others can’t help but rally behind them.
The Takeaway
What Jamie Dimon knows, and what most leaders are still waking up to, is that the future belongs to coaches, not managers or in-the-moment performers. Leaders who build trust. Leaders who can speak a vision so clearly that people don’t just follow, they join.
That’s how JPMorgan Chase will write its next chapter.
And it’s how your organization can, too.
Your Next Move
If the next CEO of JPMorgan must be a coach to keep the #1 bank in the world at the top, what does that say about your own leadership?