I Forgot My Own Framework—On Live TV

I Forgot My Own Framework—On Live TV

“There are only two types of speakers in the world.
The nervous and
Liars.”
Mark Twain
 
Let me take you behind the scenes of one of my most humbling leadership moments.
 
I was sitting on set for a morning TV show, about to share a coaching framework I’d been teaching for years.
 
This was a dream moment—lights, cameras, a warm and curious host—and I was ready.
 
Until I wasn’t.
 
As she leaned in and asked about my go-to method, my mind went completely blank.
I froze. My brain pulled the emergency brake.
 
The framework I could teach in my sleep? Gone.
 
And then—bless her—the host held up her notecard and gently said,
 
“Are you maybe referring to this…?”
 
Yep. I was.
 
That was the day I learned:
 

Public speaking isn’t about being polished. It’s about being present.

 

 
Great Leaders Don’t Perform—They Connect
We’ve all been there:
  • You overprepare to the point of losing your authentic voice.
  • You wing it and feel like you failed.
  • You rush through because you’re nervous.
  • You criticize every sentence in your head and miss the moment unfolding in front of you.
And here’s the truth: if you’re leading a team, company, or vision—you’re a public speaker, whether you realize it or not.
 
Speaking isn’t a stage skill. It’s a leadership strategy.
 
You’re not just communicating.
 
You’re enrolling people into your vision.
 

That’s why the best leaders I know don’t just learn to speak—they learn to tell stories.

 

 

Why Storytelling Is Your Leadership Superpower
Your slides won’t move people. Your story will.
 
In our executive coaching work, I teach leaders a simple and powerful tool for message clarity and impact. It’s called:
 
The 5 P’s of Storytelling
  1. Purpose – Why are you speaking? What’s your intention?
  2. Place – Where were you? What was happening? Let us feel it.
  3. Peak – What was the moment of tension, realization, or transformation?
  4. Pledge – What did you learn or commit to because of it?
  5. Pitch – What do you want your audience to do, feel, or believe as a result?

This framework is simple, powerful, and unforgettable. Just like the message you want to deliver.

 

 
The Most Common Speaking Mistakes Leaders Make
  • Over-rehearsing to the point of robotic delivery
  • Winging it and rambling
  • Hiding behind data instead of anchoring in story
  • Forgetting that connection matters more than perfection
When that happens, you don’t just lose your audience—you lose your impact.
 

But the beauty of speaking is that every moment—even the missteps—are opportunities for growth.

 

 

If You’re a Vision-Led Leader, This Is Your Next Move
Whether it’s the all-hands meeting, the client pitch, or the keynote—your words shape your culture.
 
Your presence sets the tone.
 
And your story? It invites people in.
 
You don’t need to be perfect. You just need to be real.
 
Leadership Prompt
What story could you share this week to help your team feel what you see?
 
Growth Edge
What truth are you holding back because you’re afraid you won’t say it “just right”?
 
Quote to Anchor You

“People will forget what you said, they’ll forget what you did, but they’ll never forget how you made them feel.” — Maya Angelou

 
Ready to Amplify Your Voice?
I’m currently booking my workshop, The Art of Public Speaking for Executives, for leadership teams, corporate events, and offsites.
 
It’s designed to help your leaders:
  • Communicate with clarity
  • Speak with executive presence
  • Use story to inspire and enroll
 
DM me to book, or click HERE to connect.
 
Let’s turn your voice into your most powerful leadership tool.
The Trait That Top Leaders Use to Drive Growth (It’s Not Strategy)

The Trait That Top Leaders Use to Drive Growth (It’s Not Strategy)

If you’ve been leading long enough, you know this:
 
Strategy alone doesn’t unlock success.
 
The secret behind the leaders who innovate faster, build deeper relationships, and create lasting impact?
 
Curiosity.
 
Most people are chasing clarity, confidence, and connection.
 
But here’s what I’ve learned after years of coaching executives and building my own leadership practice:
 
Lived experience fuels growth.
But curiosity is what activates it.
 
Here’s what curiosity does that strategy can’t:
  • It builds self-awareness by quieting the ego
  • It creates connection by shifting us from talking to listening
  • It fuels thought leadership through originality and relevance
  • It drives business innovation by opening us to new ideas
  • It deepens culture by turning managers into mentors
Curiosity is not soft.
It’s not vague.
It’s a power move for any CEO, leader, or visionary ready to grow in a way that lasts.
 
This used to be me:
 
A high-performing knower. Always achieving, solving, pushing. Never asking.
 
Now?
 
Curiosity is one of the pillars of our Above-the-Line Leadership work.
 
It’s how we help leaders shift from proving to leading, from hustle to alignment, from doing more to asking better questions.
 
Ask yourself:
Where am I leading from certainty… and where am I avoiding curiosity?
What relationship, insight, or breakthrough might be waiting on the other side of a better question?
 
Your next level of influence, opportunity, and fulfillment isn’t waiting on a plan.
It’s waiting on your willingness to get curious.
 
If this resonated, share you’re thoughts in the comments below!
Let’s talk about what it would look like to lead with curiosity inside your business, your team—or your next keynote. Start the conversation by clicking HERE.
The Real Reason Executives Burn Out (It’s Not the Workload)

The Real Reason Executives Burn Out (It’s Not the Workload)

Most executives aren’t burnt out because they’re doing too much.
 
They’re burnt out because their nervous system has never learned how to pause.
 
Here’s the truth most won’t say out loud:
 
You can’t lead a high-performing team from a dysregulated state.
And your team is modeling your nervous system.
 
I learned this the hard way—after 16 years in corporate finance leadership, I left thinking it was the job.
 
But it was deeper than that.
 
I was leading from adrenaline, urgency, and outdated management paradigms.
 
Now, we teach executives to build nervous system regulation into their leadership strategy—because presence, clarity, and calm are what scale companies (and lives) sustainably.
 
Read the full blog HERE.
 
At The Amplified Life Company, we’re not calling you out.
We’re calling you up.
 

You want a high-performing team?

Be the high performer—starting with your nervous system.
 
Does this resonate with you today? Share your ideas in the comments below…
Stop Leading from Exhaustion—Your Next Level Requires a Different You

Stop Leading from Exhaustion—Your Next Level Requires a Different You

You didn’t come this far to plateau.
 
After years of leading, building, and pushing—there’s still a whisper in you:
 
“There’s another level.”
 
But here’s what most high-performing leaders miss:
 
Your next level isn’t reached through more hustle.
 
It’s unlocked through self-awareness, nervous system intelligence, and visionary presence.
 
After 16 years in corporate finance leadership, I didn’t need another title.
I needed a new way to live and lead—without the constant proving, overworking, or running on fumes.
 
Now, as a CEO and coach, I see it in others too:
  • CEOs supporting everyone but themselves
  • Founders addicted to “busy” but bored with their results
  • Executives who know they’re made for more—but are stuck in safe, familiar patterns
 
If you’re feeling this tension, start here:
What 20% of your work actually moves the needle?
Are you working from clarity or just muscle memory?

️What energy are you modeling for your team?
Your next level of leadership lives in:

  • Nervous system regulation
  • Focused execution
  • Vision that stretches you
  • High-trust, high-impact communication
  • Self-leadership rooted in awareness—not adrenaline
 
And here’s the truth:
 
You’re not stuck. You’re being invited higher.
 
But no one rises alone.
 
If you’re seeking a leadership coach or development partner, ask:
  • Do they embody what they teach?
  • Can they support AND challenge you?
  • Do they deliver real transformation in EQ, SQ, vision, and results?
 
At The Amplified Life Company, we work with leaders ready to scale their impact without sacrificing themselves. If you’re ready to transform how you lead—starting from the inside out—text “Amplify” to 503-386-2981 and let’s talk.
 
Your best chapter is here.
Let’s amplify it.
 
Storytelling in Leadership: The Key to Influence, Connection, and Impact

Storytelling in Leadership: The Key to Influence, Connection, and Impact

As I sat down with my book The Right to Write by Julia Cameron this morning, I began to think about the ability we each have to use our voices to deeply connect with others—both in life and in leadership.
 
For many years in my life and leadership, I believed my personal story wasn’t good enough to share. I thought I hadn’t gone through enough challenges to speak up. And in my leadership, everything was so planned, perfect, and practical—I said what I thought I needed to say instead of owning my voice.
 
I didn’t yet understand what it meant to have agency.
Agency over my story.
Agency over creative and innovative thinking.
Agency to truly connect, to richly and deeply impact others, and to invite them in—to a vision, to a movement, to a more meaningful way of living and leading.
 
And honestly?
That belief kept me good, but never great.
It kept me in the background.
It kept me mediocre—never dynamic, charismatic, or exceptional.
 
Until I was encouraged to start sharing. And I did.
 
Over the past decade, I’ve shared my story. I’ve practiced storytelling. I’ve led with thought leadership. And I’ve used my voice—not to call people out, but to call them up. To invite them into something bigger than themselves. To be the one to show the world how truly great life can be.
 
We all have a voice. We all have a story. And deep down, we all want to share our story to be seen and heard—ultimately, to feel connected.
 
When we apply storytelling through a leadership lens, we add another layer—an invitation. An invitation for others to join our vision, to be part of something bigger than themselves, to make a difference, to use their unique gifts, and to connect deeply and richly with others.
 

So what place does storytelling have in leadership?

Storytelling is the most powerful way to share your thought leadership. Thought leadership differentiates you and sets you apart in the market. It evokes emotion in others that draws them closer—and instead of calling them out, it calls them up.
 

Storytelling + thought leadership is the new marketing in 2025.

It’s not just about making noise—it’s about creating meaningful resonance.
It’s about presence.
It’s about connection.
It’s about invitation.
 
How are you using your voice to invite others—both employees and clients—into your vision?
 
Into something bigger than themselves?
 
One of the most powerful workshops we offer for executive teams is The Art of Public Speaking, where we teach storytelling as a catalyst for inspiration, motivation, innovation, and connection. It’s a game-changer for both internal culture and external impact.
 
Want to elevate your executive team and organization—while simultaneously creating real outcomes that sales and marketing cannot produce behind the scenes?
 
This is your new secret weapon.
 
We are booking The Art of Public Speaking workshops for May and June—3 dates available.
 
Let’s have a conversation about bringing this transformative workshop to your organization. Click HERE to book a call.

STOP TRYING TO DO IT ALL AND BE EVERYTHING TO EVERYONE!

Are you finally ready to let go of doing it all, feeling overwhelmed and not finding joy in your life? I remember the day I said “no more” and  I let it all go!  I’ve created this guide with 3 simple steps for you to get started and find more joy in your everyday life and way less stress!

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