As I sat down with my book The Right to Write by Julia Cameron this morning, I began to think about the ability we each have to use our voices to deeply connect with others—both in life and in leadership.
For many years in my life and leadership, I believed my personal story wasn’t good enough to share. I thought I hadn’t gone through enough challenges to speak up. And in my leadership, everything was so planned, perfect, and practical—I said what I thought I needed to say instead of owning my voice.
I didn’t yet understand what it meant to have agency.
Agency over my story.
Agency over creative and innovative thinking.
Agency to truly connect, to richly and deeply impact others, and to invite them in—to a vision, to a movement, to a more meaningful way of living and leading.
And honestly?
That belief kept me good, but never great.
It kept me in the background.
It kept me mediocre—never dynamic, charismatic, or exceptional.
Until I was encouraged to start sharing. And I did.
Over the past decade, I’ve shared my story. I’ve practiced storytelling. I’ve led with thought leadership. And I’ve used my voice—not to call people out, but to call them up. To invite them into something bigger than themselves. To be the one to show the world how truly great life can be.
We all have a voice. We all have a story. And deep down, we all want to share our story to be seen and heard—ultimately, to feel connected.
When we apply storytelling through a leadership lens, we add another layer—an invitation. An invitation for others to join our vision, to be part of something bigger than themselves, to make a difference, to use their unique gifts, and to connect deeply and richly with others.
So what place does storytelling have in leadership?
Storytelling is the most powerful way to share your thought leadership. Thought leadership differentiates you and sets you apart in the market. It evokes emotion in others that draws them closer—and instead of calling them out, it calls them up.
Storytelling + thought leadership is the new marketing in 2025.
It’s not just about making noise—it’s about creating meaningful resonance.
It’s about presence.
It’s about connection.
It’s about invitation.
How are you using your voice to invite others—both employees and clients—into your vision?
Into something bigger than themselves?
One of the most powerful workshops we offer for executive teams is The Art of Public Speaking, where we teach storytelling as a catalyst for inspiration, motivation, innovation, and connection. It’s a game-changer for both internal culture and external impact.
Want to elevate your executive team and organization—while simultaneously creating real outcomes that sales and marketing cannot produce behind the scenes?
This is your new secret weapon.
We are booking The Art of Public Speaking workshops for May and June—3 dates available.
Let’s have a conversation about bringing this transformative workshop to your organization. Click HERE to book a call.
